OUR CORE VALUES

WE ARE COMMITTED

We rise above the rest because we are different, and we lead by example. We set our bar high because we know that we will deliver. We embrace only the highest standards of care and integrity. 
We offer excellence in practice through our continuous learning from only the best. We reject false promises, poor practices, unqualified practitioners, and untested treatments. 
We have no room for care that does not work. Our commitment to you is compassion, respect, and the most ethical, current and innovative evidence-based care.

WE LISTEN

We know how it feels not to be heard, so know that your voice is everything to us. 
We can play an advisory role in complex cases and embrace all the partners you want involved in your care.
Truly hearing means listening with our ears, eyes, hearts, and minds; this is our promise to you. Do not doubt this promise; we will hear you.

WE WILL FIGHT FOR YOU

We offer a collaborative approach to patient support through open dialogue with you and your health care providers.
We will advocate for you and help you to advocate for yourself.
We will continue to fight for better standards of care for all Albertans.

WE ARE INCLUSIVE

We have a place for you, regardless of your condition, and promise accessibility and inclusivity every step of the way.
Our approach to your care is complete; you will find your ideal treatment plan with us and the wellness you seek and deserve.
We promise to never give up on you, ourselves, our wellness team, or our fight to break down the barriers to ensure better health care in a better world.

WE ARE YOUR ENDGAME

We pride ourselves on providing the best care possible, and only offer treatments proved in research and application. 
We will have honest conversations about your treatment options and work with you to determine which treatment provides the results you deserve. 
Our relationship with you is essential to us and built on collaboration, respect, honesty, and trust.